Project that seeks to investigate the needs of internal users of some Cencosud chains for the definition of prices in their branches. This project considers a qualitative research stage through 1:1 interviews and a process of Design and testing of the solution to the problem.
Design process
The Design process begins with a definition of investigating the particular needs of users. Interviews were conducted to delve into current problems and cases in the definition of prices of these chains and from there an exploration of references in the industry generated a design proposal that was iterated in usability tests.
